The Carola 1801 brand, created by chef Vincenzo Carola, represents a centennial history. The "Vecchio Saracino" restaurant in Agropoli is today one of its prominent activities. After 5 generations, it represents today the historical legacy of the Carola family, one of the first restaurateurs in Italy and Cilento.
For this project, the client's request was to make a photoshoot of the activity.
Given the strong importance of images in marketing and especially in the food sector, we have created a photo service with emotional and detailed shots of the environment and dishes. A careful presentation of food is essential and can condition those who view it. A dish that looks good will have many more chances of being perceived as good too.
For the Carola restaurant a Still-life photographic service was designed to enhance the dishes they made, a shooting of the preparation of the products and as a last step of the photos showing the location. Our focus is the images of the interiors, the attention to detail that enhances the foods and ingredients used during the preparation phase, the same that will eventually compose the dish and arouse curiosity in those who view them. A careful image of the structure and its dishes is the basis for increasing customer desire.
“Speak to your audience using their language and tell them what they care about.”
The goal of the restaurant's photo reportage was to create shots that could convey and tell the story of the company, the quality of the product offered and the professionalism.